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How Embracing Dissent Helped To #MakeSkateOlympic

Social Media Insider - Thu, 08/18/2016 - 14:02
The Spanish skateboard company NOMAD embraced opposing points of view from the get-go in its recent global campaign to #MakeSkateOlympic.

Visualizing Digital Performance For 1,800 Brands

Social Media Insider - Thu, 08/11/2016 - 16:03
To better visualize how brands fare across four digital categories including social media, L2 recently asked data visualization artist Nicholas Felton to do his magic with more than two million data points for 1,800 consumer brands worldwide.

Don't Tell Millennial Women What To Do

Social Media Insider - Thu, 08/04/2016 - 14:16
Younger Millennial women turn to Snapchat as the place where they can truly be themselves. And Millennial moms "are driving the conversation online," according to a MediaCafe survey of more than 3,000 women 18-34.

J.McLaughlin's Social Party Is In Full Swing

Social Media Insider - Thu, 07/28/2016 - 13:39
J.McLaughlin, which has grown to 109 shops selling "classic American sportswear" in tony locales primarily in the Northeast, was admittedly late to both the Web and social media but it now sees digital as its most important growth vehicle.

Don't Let Trolls Take You Down

Social Media Insider - Thu, 07/21/2016 - 13:48
Experts offer several ways to deal with trolls, who have been blowing up constructive dialogue since the days when social media were known as Bulletin Board Systems.

Using Augmented Reality To Drive Social Success

Social Media Insider - Fri, 07/15/2016 - 10:46
We asked a few sources to comment on whether Pokemon Go is indeed the breakthrough moment for augmented reality, as many observers are suggesting, and how brands can use AR to drive their own successes.

Social Lessons For The Back-To-School Marketer

Social Media Insider - Thu, 07/07/2016 - 11:58
Toni Box, senior director of social media & content at PMX, delves into the social media findings and recommendations contained in the agency's sixth annual Back to School Trend Report.

Why More 401(k) Plans Offer 'Brokerage Windows'

WSJ Retirement Planning - Fri, 07/01/2016 - 12:47
More 401(k) plans are providing a “brokerage window” through which participants can buy a wide range of stocks, mutual funds and other securities. While the services expand investors’ choices, they often come with extra fees that can reduce long-term returns.

Winning Followers And Influencing People

Social Media Insider - Thu, 06/30/2016 - 14:00
With 125,000 people following his Instagram portfolio, Zack Roif is an "influencer" shooting for brands such as Airbnb, G.H. Mumm and LG.

Taking Stock Of All Things Social

Social Media Insider - Thu, 06/23/2016 - 15:11
No. 1 among the buzzwords in the social media marketing space that should be throttled and buried, according to "Social Media Marketing Trends 2016" report? Social media marketing.

Siri, Viv And The Branding Potential For AI Assistants

Social Media Insider - Thu, 06/16/2016 - 14:55
Apple's revelations Monday about the upgrades to its "intelligent personal assistant" -- aka Siri -- were met with generally good vibes, but there may be something even more exciting coming from the world of machine intelligence, dubbed Viv.

Oberto Beef Jerky's Social Media, And Sales, Take Flight

Social Media Insider - Thu, 06/09/2016 - 15:41
Oberto Brands is celebrating National Beef Jerky Day with a YouTube spot that features a drone delivering bags of its "all natural" product to a lineup of its star athlete endorsers.

Defining Social Tribes As They Define Themselves

Social Media Insider - Thu, 06/02/2016 - 15:28
When the BBC's "Stargazing Live" wanted to put together a user-generated video of influential space enthusiasts to wish good luck to astronaut Tim Peake, it used a platform called Affinio to quickly identify 800 prospects.

Vivobarefoot Looks For Social Traction

Social Media Insider - Thu, 05/26/2016 - 16:34
Sixth-generation cobbler Galahad Clark sees the need to transform his Vivobarefoot, which has been a minimalist shoe brand since 2004, into "more and more of a media company than a traditional brand."

U.N. Humanitarian Campaign Puts Heat On Member Nations

Social Media Insider - Thu, 05/19/2016 - 11:44
In the weeks leading up to the United Nation's first-ever World Humanitarian Summit, people sitting in the comfort of their intact homes have been virtually confronted with impossible choices, and world leaders have been pressured to commit to action.

SamyRoad Brings Its Community Of Content Creators To U.S.

Social Media Insider - Thu, 05/12/2016 - 13:34
SamyRoad, a Madrid-based social platform that matches global brands with more than 30,000 creators and oversees their content creation, has launched in the U.S.

Millennial Moms Blend Real World, Digital Chats Around Brands

Social Media Insider - Thu, 05/05/2016 - 14:36
Millennial moms' conversations about brands have more than doubled from 6% to 14% since 2010 -- but the key takeaway of a new Keller Fay Group analysis is how their "real-world" and digital lives blend.
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